January 12

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 January 12

by QPCmarek

Have you ever wondered what makes certain web pages come up before others when you do an online search? The answer has to do with search engine optimization. There are many businesses that will perform search engine optimization services for you, but hopefully this article will provide you with enough tips to get started on your own.

SEO Asheville NC

In order to know if your efforts to optimize your site’s appearance in web search results, it is important to monitor your page rank, which can be done with the Google toolbar. It is also important to monitor what keywords your visitors are entering in their search to find your site.

Your homepage carries roughly 50 percent of the weight in searches. Up to 5 percent of your copy and links throughout the site should be weighted with keywords and phrases. This density will give depth to searches and bring your site closer to the top rankings on the major engines.

Be descriptive with all your links, be they video, banner, text, or graphics. No one will be interested in clicking a link that simply says “Click me.” They want to know what they are getting themselves into! Using your keywords in the description can also bump you up on the search engine lists, so it is a win-win!

Make sure your title tag gets the message across. Take a look at the bar at the top of your browser. This bar contains the title of the page you are viewing. You should make sure that this title successfully summarizes the webpage it heads. Not only that, you should also make sure that it contains keywords that will get the attention of search engines.

Create a great resource section to attract visitors and search engines to your site. A well-planned resource section makes your site look professional. It also gives you the appearance of being in a position of authority regarding your chosen subject matter. Keeping the resources updated and uncluttered is also important.

Realizing that search engine optimization is not a onetime event is important. In order to grow your business and prosper, you will need to constantly monitor and work on your search engine optimization. Search engine algorithms change frequently, new businesses will establish websites, competition will increase, and a variety of other factors will impact you and your company. Stay on top of your search engine optimization and you are sure to succeed.

Stay as far away from frames and AJAX as possible. These programs, while pretty and flashy, do not allow you to link from them and search engine crawlers cannot read the content inside. If you must use them, surround them with relevant content to allow the search engines to make a decision on including your site.

Avoid using Flash, Frames and AJAX on your site. They share a very common problem in that they will not permit linking to a single page. It may look very nice but it could very well inhibit you from making the most out of your webpage. If you must use it, use it sparingly.

Add the keyword phrase into the meta description of your site. The majority of engines use the meta description as the text for the search results. Adding in the keyword phrase gives an additional place for the engines to see what your site is about. Make sure your meta description reads well since it will be visible to the public.

Once you have chosen your key words and your pages are ready to go, get listed in the best directories. Being listed in directories is free ,and they are used by the major search engines to build their own directories. It’s believed that if you get listed in the best directories, you will be highly ranked in the search engines.

To make sure you see a boost in search engine traffic every time someone scrapes content from your site, use only absolute links. An absolute link is a link that contains a protocol, such as “http://”. Without that protocol, your links will only be valid on your own site, and you will not be able to benefit from content scrapes.

Search engine optimization is an important part of your internet marketing strategy. How many times have you looked at the thirtieth or fortieth result in your search? Do you expect a prospective client to go wading through results to find your business? By applying the tips from this article, you can help improve your search engine optimization.

SEO Asheville NC

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