The Benefits Of Using Facebook Marketing For Your Business
Thanks to Facebook, anyone can get the word out about their company, big or small. Sadly, that means your competition is likely already there, marketing to the world. That said, they might not be doing it the best way possible, and this article will teach you how to do it better than they are.
Focus all of your Facebook posts on your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
Having a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to websites you are in competition against or you could lose customers.
Always be sure that you’re answering things when people ask you questions or leave you comments. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. When you already have an answer available on your website, link to it.
Never neglect your existing base. Some companies are focused on getting new fans and likes but ignore the steadfast audience they already have. If your fans think you respect them, your marketing will be successful. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Hiding content from people who are not fans is wise if you want visitors to become followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same as your Facebook page.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.
Do not try to use your personal Facebook page to attract fans. This is not a good idea because personal users have friend limits that business users don’t. You don’t want someone to try to join your page only to be told that you have reached your limit. They probably won’t come back to try another time.
You should try posting professional photos on your Facebook page. This will show that you are credible and sophisticated. If you use personal pictures, ensure that the quality is good and that you only post photos that will put you in the best possible light.
Offer special items to give away to those that Like your page. You could offer a small sample of your product or something as simple as an Mp3. The key is to entice people to like your page, as once they do they will be alerted when you post anything new on your page.
Facilitate interaction between yourself and other fans. A post may generate a conversation that you should try to keep going. If you police your page and stop conversations that your followers are enjoying, they may resent you. However, if things become heated or if the conversation is offensive, then you should intervene.
When it comes to marketing, the best campaign is always one that is better than those the competition comes up with. That’s all it takes to be the top dog in your field. The advice here has really given you the ability to better anything other companies have come up with, so put it to use!