Social Media Marketing: Talk With Customers, Not At Them
If your goal is to build up your online reputation, you need to think of ways to stay visible. This is much easier to do on social media networking sites than anywhere else. Sites like these are hugely popular and are necessary to use in a marketing plan. It can actually play a major part in the success or failure of your business. The following tips will help to ensure that you succeed.
Many businesses are discovering that Twitter offers many different benefits. When you take time and learn how Twitter operates, you can have your business looked at by a lot of people. Be sure to learn how to utilize hashtags, keywords, and anything else important about how Twitter works.
Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site’s rules before you begin.
Get a WordPress blog so you can use the WordPress Retweet button. This feature allows your visitors to post a link to one of your articles in their Twitter feed with a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.
When using social media marketing, you may have to adjust and refresh your objective and goals on a regular basis, so that you can stay on target. The conversations may take your marketing down unexpected paths, so it is best to re-evaluate the direction it is going on a regular basis and adjust accordingly.
Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
Make sure you make your profiles public. LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products and that you want as many people as possible to see your pages. You can block individual users if you are having issues.
You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each picture. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.
You can have your LinkedIn updates include what you post on Twitter by adding the Twitter application to your profile. Even if Twitter posts are generally shorter than LinkedIn updates, you will be able to reach out to a larger number of people and encourage your LinkedIn friends to find you on Twitter.
Utilizing social media networks to host online Q&A sessions can really help you gain exposure. This is also a prime opportunity to educate prospective clientele about what you have available. Customers will also learn about you through the interaction, giving your business a more personal feel.
Studies have shown that most people spend time on social networks during business hours. There are tools that can automatically update your social media sites so that they are posted during the time frames where they will receive the most views and you can write them whenever you have the free time.
Connect your social media accounts to each other and attempt to secure the same name for all of them. By doing this, you will develop a greater presence on the internet as people search for you. Connecting the accounts allows people that have discovered you in one place to quickly connect to your business through other forms of social media.
If you are looking to use Twitter as a social media marketing method, make sure that you choose a username that displays well and is easy to remember. This username should get the point of your company across, but should also be easy to remember. Don’t choose usernames like TommyXo1009. No one will remember it and it is likely irrelevant to your company’s name.
This advice can be integrated into your current marketing strategy; you will see your numbers soar after doing so. If you are a social media novice, it will not take long for you to see the value in these ideas, as social media websites stand among the most useful methods of generating awareness among new potential customers. They can also strengthen your bond with existing ones.