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In the simplest of terms, SEO or Search Engine Optimization is a means for websites to become more visible in search engines. This visibility comes from a series of modifications and adjustments made to a website by its owner/administrator. These changes can include anything from adding new content regularly, utilizing keywords effectively throughout the site’s pages, changing titles and meta information, and even moving your site to a different server with a different IP address.
The most important thing you can do as an SEO practitioner is to keep things simple. It’s easy to over complicate matters with the abundance of information available on the subject, but it’s best to just follow rule that makes sense and use common sense when you can.