Proven SEO Advice To Improve Your Website
Search engine optimization. You should not be afraid of this term if you want to increase the traffic your website generates. Optimizing your site’s search engine performance does not require any black magic or even technological expertise. You can use simple techniques to raise your website’s search engine standing. Here are just a few of them:
If you would like to increase your search engine traffic through backlinks, make use of social media. Sites like Twitter, Tumblr and Facebook allow users to share your links on their own page with a simple click of a button. Many Twitter and Facebook pages have high page rankings, and being linked to them can significantly increase the page rank of your own site.
To optimize your site for search engines, avoid using Flash and frames. They share the basic problem of preventing links to a single page. Spiders can’t crawl Flash, so the search engines won’t be able to see as much of your site. If you have to use Flash, be sure to include navigation links as well.
Keep it simple with one URL. You do not need to have six URLs for one website. Even if the information is totally different, try to keep it all under one heading. Search engines will use different URLs for different rankings, placing you lower or higher than you should be. Customers also may get confused as to why they are constantly “leaving your site” when they really are not.
Never stop trying to get more inbound links for your site. If you only make an effort to get inbound links once, you will see a momentary boost in your rankings but it won’t last. Having links coming in overtime gives you higher credibility and improves your standing.
A super easy tip for search engine optimization is to write a site that is accessible. This feature should rank high on your list of priorities when developing your web pages. By writing accessible HTML, your site will be open to both screen readers and search engine spiders. By making your pages easier to access, you will enable search engines to more readily read and rank your pages.
It is important to write an engaging meta description tag for each page you create in order to achieve proper search engine optimization. Many search engines use it as a blurb to display under the page’s title and a descriptive tag will encourage viewers to visit your page, increasing traffic.
To avoid waiting for Google to add your site to its directory, place a link to your site on higher ranking sites. One easy way to do this is to register at a popular forum and include a link to your site in your signature. When Google scans the forum, they’ll see your site and start adding its pages.
Once your site is up and running, exchange your links with reputable websites. Look for sites that are compatible, email the webmaster and ask for a link exchange. These types of links will help you get highly targeted traffic and will help you to improve search engine ranking.
Search engine results are directly linked to the keywords in your website, but knowing where to place the keywords is critical to optimizing your SEO. In addition to placing them in your content, you should also use them in your page titles, image captions, URLs and, most importantly, your title tag and page header.
When your main objective is to generate visits and external site traffic through links on other sites, quality will always win out over quantity. In the long run, one link from a credible, well-respected, and authoritative site will always trump a dozen site links from sketchy, irrelevant, or highly outdated sites.
Never get rid of a 301 redirect! There’s absolutely no point in getting rid of it anyway; it’s not like it’s cluttering up your server or taking up major hard drive space. Back up your redirects as well because you never know when your server might melt down or your host might go under.
If you’ve just put your website online and want it indexed by Google, taking the traditional route and using their submission form isn’t the quickest way to get your site visited. Instead, have a website that ranks highly and is updated often to link to your site. Google spiders these types of sites daily or even hourly, so you will pop up on their search engine results very quickly!
Hopefully, this article has helped to de-mystify the search engine optimization process for you. SEO is not an obscure or arcane process. Any webmaster can improve his or her site’s search engine rankings with easy tactics like those presented above. Increased traffic is something you probably want, no matter what kind of website you run. Basic SEO techniques like these can help you find the wider exposure for which you are looking.