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In Internet marketing [PPC] is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. This system of bidding on advertising space and paying for each click was pioneered in 1996 by a company called Goto .com. The process is commonly referred to as “pay per click” (PPC ) or cost per click (CPC).

In Internet marketing , a keyword is a word or phrase that Internet users type into search engines when looking for particular information. A key goal of PPC advertising is to have ads appear on the top and right-hand side of the results page as well as within the search engine results page itself.

You need to choose a niche, or rather narrow down your niche from what you originally started with. You can’t do PPC marketing effectively if you don’t know how to research keywords and which ones are good for the products/services that you offer.