Mobile marketing can be a very fascinating thing to get into. It has so many ways that it can be customized for each business that the possibilities are nearly endless. This can make it a challenge for a newcomer who doesn’t have a clue where to begin. This list of tips can prepare you for the challenge.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
Make your messages viral. Text messages can be very quickly and easily forwarded to other people. Yous should sometimes ask your subscribers to invite their friends if they enjoy your service. Make sure to include opt-in instructions. You may be amazed at how quickly that can make your database grow.
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning, will simply turn customers off to your business, especially if they have to pay for each individual text that they receive from you.
Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.
Hire a consultant. Not everyone is technologically savvy, so if you are not so inclined, it may be best for you to hire someone to do your dirty work for you. You should look heavily into this person’s background to make sure they are respectful and professional, especially if they will be a permanent member of your team.
Learn what type of audience you have. If your audience is more technologically sound, you will need to talk to them differently than if they are middle-aged housewives. Pay attention to whom you are targeting, and learn how to speak the same way they do in order to make them feel most welcome.
Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
Use a mobile marketing strategy that keeps you visible and relevant. You will have to stay on top of all new technology if you are going to stay competitive.
When you are promoting a particular event, send the mobile marketing message a few hours or the day before the event. Customers that are genuinely interested in the event can easily forget the message if you send it several days before the event is to take place. You do not want your customers to miss out on anything.
Inform your audience of how frequently messages will be sent. Give them options if they don’t want messages as frequently as you would like to send them. The last thing you want to do is become the pest who sends out messages daily, when your audience informs you they would prefer weekly messages. Frequency expectations can help with this.
For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.
Mobile marketing is indeed a thing of great variety with so many strategies and plans. That is both its gift and its curse. It’s a gift because it has many options that are customizable and it’s a curse because too many options make it difficult to decide. These tips should have made it a bit easier for you.