Email marketing can be one of the best ways to introduce yourself to potential customers or to build on the relationship they already have with existing customers. The information and tips in the article below can help you implement an email marketing campaign that will help you have an effective email marketing strategy.
Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Test variations of your subject line via A/B testing. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This lets you know which subject lines are successful and which need some work.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will tend to trust you more if you make them feel as if they are in control. Post the unsubscribe link in an obvious place so they can find it easily.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
You email marketing program will be more effective if you offer your customers many options. Allow your subscribers to choose the number of messages they would like to receive and how often, as well as what information they want to disclose. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.
You should send your emails as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.
Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
It is crucial that before you add a person to your subscriber list, they have given you authorization to do so. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. If your service provider gets complaints, they may ban you from doing business there.
No doubt, email marketing can be very effective in interacting with potential customers. As well as developing an ongoing relationship with customers whom you already have. Using the tips and techniques from the article above can help you create an email marketing campaign that will make your business and your customers very happy.