What is PPC?

PPC, or pay-per-click, advertising allows you to only be charged when someone clicks on your ad. These ads can also be converted into a potential sale by having a relevant link to your website as well as used as a way of measuring the effectiveness of other online marketing efforts such as email campaigns and SEO by being able to track how your ads are converting into actual sales.

PPC is an online advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. Unlike SEO, which charges for each visitor that arrives at your site via organic search listings, PPC lets you pay only when a visitor clicks on your ad and visits your site.

What is a good PPC Conversion Rate?

What is a good PPC conversion rate? How does it vary by industry and the device used? What affects conversion rates on kinds of ads and keywords? And what action can you take if your advertising isn't converting as well as expected.

When someone says 'I want to increase my conversions' what they mean is 'I want to get more people who click my ad to go on and buy the product.'

So you've just finished setting up your AdWords account, or maybe you're about to. And so far everything looks great - tons of traffic to your website! But hang on... are all these clicks costing money? You don't need to worry, because some of these people are going to be clicking through to your site just to look around - this is usual.

What Questions Should I Ask my Web Designer?

To get started, here are a few questions and issues to consider when searching for the right web designer:

1. How much will it cost?

2.How long will the project take?

3. How many revisions are included?

4. What kind of support and training will I receive after the project is complete?

5. What kind of support will I receive during the process?

6. How much experience does the firm have in my particular industry?

7.  How familiar is the firm with my industry and my company in particular?

8. How does the firm handle questions and concerns during the design process?

9. Will I be working with an individual designer, or a team of designers

10. How much input will I have in creating/selecting the final design elements? 

11. Do I have to sign a contract, or can we agree to payments as milestones are reached?

12. Can the firm provide references from previous clients?

What is a Backlink?

A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO.

Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.

The word "link" originates from the world of traditional print media. It's a reference to the physical connection between two pages. In this case, however, it's also a means for an Internet user to navigate between pages on the World Wide Web.

What is Local SEO

Local SEO is the process of optimizing your business' online presence for local search. It's an important strategy to master these days, as more consumers use their smartphones to find nearby businesses.

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. ... This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management).

What are LSI Keywords?

Latent Semantic Indexing and is special SEO terminology for keywords that are semantically related to your primary keyword. More specifically, search engines look for. words before and after your keyword that links together giving the keyword meaning.

LSI keywords are search terms related to the main keyword you are targeting. They help to support your content and add more context to make it easier for both users and search engines to know what your content is about.

Latent semantic indexing helps search engines understand the content on your website. When they find related words to the terms that they are looking for, it helps them understand what you are writing about on your page.