Facebook Marketing 101: Everything You Need To Know
Corporations and chain restaurants have already taken advantage of Facebook marketing to spread the word about what they have to offer, but small business owners can use it too! Use this marketing tool to benefit instead of ignoring its power in everyday life. Read this article for helpful tips!
Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Make good use of Facebook Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each update as well as a weekly number of uses you reached out to.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
When using Facebook to market your business, always remember to post in a professional manner. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. When you use a professional tone on Facebook, people will trust you and your company.
Your Facebook page needs to be monitored for spam at all times. Filters are available to help stop spam before it even appears. You and your page administer can use it to filter keywords of your choice.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in detail and offer refunds or new products right away to the customers who complain.
Don’t be afraid to promote yourself. You often hear that it’s bad to hard-sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.
You don’t want to always assume that your absolute best option for marketing through social media is Facebook. As popular as Facebook is, not all cultures and age groups use it. Do some homework to find out where your niche audience spends their social media time.
Create infographics. Infographics are a step up from pictures and include information and relevant information that can be useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert.
Don’t be afraid to get personal. Even if you’re a company, getting a little personal can really do a lot to build customer engagement and loyalty. But don’t go too far! People don’t need to know every single monotonous detail of your life. Find a happy balance that gets people interested in your brand.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.
Try to respond to all of the communications you receive. Respond to comments on your page and comments in your inbox. Although this will require hard work and dedication, you will be rewarded with loyal customers.
Why not ask your customers to write a review on your Facebook profile. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. When previous customers post positive experiences, it will encourage others to do business with you.
Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook’s current format as well, so there really is no reason not to give it a try.
As said in the beginning of this article, Facebook marketing can benefit your business greatly. It’s not only for corporations or other well-known venues but can be used to benefit the mom and pop shops as well. Remember the tips in this article to use Facebook marketing for your benefit.