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Digital Marketing is a form of marketing that involves the promotion, advertisement and selling on services or products on the internet. Digital marketing has become increasingly popular with various companies and individuals using it to increase their sales and boost revenue and popularity amongst their target audience and potential customers.
Digital marketing has become across the board and doesn’t just apply to one type of business. It can be used by any sized company, including small businesses, large corporations and even individuals (such as bloggers).
Direct Marketing is a form of marketing that involves interaction with potential customers on a one-on-one basis. This form of marketing traditionally involves the use of telemarketing, email marketing, direct mail marketing and other forms of contact to make direct contact with potential customers.