Achieve Success By Marketing Your Own Business On Facebook
You’ve probably noticed that almost every business has a Facebook page nowadays. If yours doesn’t, you’re missing out! Smart business owners know that they can reach millions of people via Facebook that you would never even meet otherwise. Join the Internet revolution with these tips about how to market your business on Facebook.
Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your subscribers are not likely to check Facebook very often, share a weekly update to avoid flooding them with too many updates.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Don’t be afraid to promote yourself. You often hear that it’s bad to hard-sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.
There are plenty of resources you can use to learn more about Facebook marketing but keep in mind that the methods recommended by Facebook marketing gurus might not be adapted to your target audience. Learn as much as possible about Facebook marketing and choose the methods that seem to be adapted to your audience.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.
Contests are something to keep your followers interested in your page. You can provide the winner with a free product or a great discount when you reach your “Likes” goal. This should boost your numbers and subscribers. It should catch the attention of people who haven’t checked your page before as well. They see the Likes on their friend’s pages and their interest is peaked.
Use Facebook’s Update ability sparingly. It messages fans directly. It is great if you have something special you want to share. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.
Ask for reviews from customers. People who have an interest in your niche want to know what others think about your business. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.
Use Facebook to get some feedback from your fans. You could for instance share a poll to find out which product your fans prefer. Generate some interest for your Facebook marketing campaign by involving your subscribers in decisions regarding launching new products. Create a poll to find out what kind of products your subscribers would like to see in the future.
Get your fans involved, particularly if you have a new product. Ask them to help you name it or to come up with an advertising slogan. When they feel invested in the process, they are much more likely to buy it and to encourage others to do so as well.
If you don’t have enough time in your day to manage your page, hire someone who does. To see success, you will need to monitor your page regularly. It is not always possible for daily posting to be done by Facebook page owners. Hiring a person to do that will cost money, but it may be worth it.
Facebook can be used to help you promote your products while building your base of friends. Try handing out loyalty coupons to long-time followers, and offer giveaways to both new and old followers alike. If you only give new fans the offer, you may lose customers who have been around a while.
Now that you’ve read this article, there’s absolutely no reason for you to put off creating your Facebook page. As you’ve seen, Facebook isn’t only essential to your marketing plan; it’s also easy to get started with. So don’t procrastinate; get online before your competitors grab all of your business.